Contents

Background

Market Segments

Problems

Options

Solution

Result

Question

Black & Decker Links

Background of the Company

  • Founded in 1910 by Duncan Black and Alonzo Decker Sr.

 

  • The world largest producer of Power Tools accessories, Electronics lawn and garden tools,and residentail security hardware.

 

  • Headquater in Towson, Maryland.

 

  • Sales reached $4.8 billion in 1990

 

 


Five largest product groups in 1990

  • Power tools and Accessories          29%

 

  •  Houshold product                            15%

  

  • Information systems and servicies  11%

  

  • Outdoor products                             9%

  

  • Security hardware                           9%