Contents

Background

Market Segments

Problems

Options

Solution

Result

Question

Black & Decker Links

Industrial Product

Individual Product

Product :

1. Charcoal grey

2. Highest Quality

3. Product                            Drills30%, Saw35%and Sander> 15%

1.  Black

2.  Quality

3.  Give some more specification.

Price : Medium Price (less than market leader 5-10%)

NA.

Place : 

1. Home centre (home depot, Lowe's)

2. Hard ware stores (Ace)

3. Distributors ( WW. Grainger of Skokie)

4. Service centers spreaded through out USA

1. Mass merchants(Wall Mart,K Mart)

2. Hardware store

Promotion :

1. Saleforce

2. Exibition

3. Catalogue

4. Dewalt Brand & Industrial Mag.("Electrical contractor" and "Builder")

1. B & D Brand

2. Media