Market Segment of Power Tools.

Professional Industrial Segment was made up of commercial contractors working on large projects, e.g, office buildings, bridges, and companies' assembly lines, e.g., automobile plant.

• Professional-Tradesmen Segment was targeted at tradesmen such as electrician, plumber, carpenters, flamers, roofer etc.

• B & D strengths in Professional-Industrial and consumers segment did not transfer to Professional-Tradesmen segment

• Makita was the market leader in Professional-Tradesmen segment